Privacy Policy Statement
“GO Sai Sha Community” is operated by Sun Hung Kai Real Estate Agency Ltd. It is the policy of GO Sai Sha Community to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of Hong Kong. GO Sai Sha Community also strive to ensure compliance by our staff with the strictest standards of security and confidentiality.
GO Sai Sha Community safeguards information provided by our users. With the only exceptions that personal data may be collected in relation to the services of user application, related activities and the giving/collection of opinion online, we do not collect any personally identifiable information from User while they use the WhatsApp Official Business Account and no personal data is collected, unless specified. This information is used only for preparing general statistics on the usage of our WhatsApp Official Business Account.
If personal data is collected through WhatsApp Official Business Account or in the process of making enquiries or submitting applications for services provided by different operations within Sun Hung Kai Properties Limited and/or any of its subsidiaries and/or associated companies (the “Group”), users are informed via the Personal Information Collection Statements of such purposes and uses, including the extent of transfer and disclosure and right of access to and correction of the collected data.
We use encrypted data to store and sometimes track information about users in order to provide them with customized information in this WhatsApp Official Business Account. The information collected by session includes user’s login name and his or her navigation pattern or preferences. This may be done without the users being aware that it is occurring. Generally relevant data are used to estimate audience size, to track users’ progress and number of entries in our promotional activities, to know the frequency of user’s browsing or using of individual services, to measure users’ traffic patterns, and to prioritize the information to be provided to them.
We use cookies across our website in order to improve their performance and enhance User’s online experience. Session cookies are used to enable User to move around the site and use essential functions on our websites, such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. We will not collect any personal data from User when the cookies are being used.
The collection of any personal data collected will be subject to our Personal Information Collection Statement. Personal data is stored securely in our system and we will take all practicable steps to ensure that personal data is not kept longer than is necessary for the fulfilment of the purpose (including any directly related purpose) for which the data is or is to be used. Only trained, authorized staff shall have access to the data, and we do not release personal data to parties outside us except as set out in our Personal Information Collection Statements. User has the right to request access to and correction of their personal information in accordance with the procedure set out in our Personal Information Collection Statements.
We may, from time to time, send direct marketing materials promoting products and services to User based on their personal data, but suitable opt-out mechanisms are provided.
We make every effort to protect the privacy of User, but given the nature of the Internet, we cannot guarantee perfect security, especially no information provided over the Internet can be guaranteed to be completely secured.
We use third party content and/or service and/or product providers (the “Third Party Service/Product Providers”) and offers links to third party websites. These Third Party Service/Product Providers may collect personal data from Users and they adhere to their own privacy policies. Our Privacy Policy Statement and Personal Information Collection Statements do not cover third parties.
User who has any questions about our privacy policy and practice can contact our Data Protection Officer at thepoint-dpo@shkp.com or by post to 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong.
Personal Information Collection Statement
This Personal Information Collection Statement sets out the purposes for which the information provided by you as a User will be used following collection, what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This statement may change from time to time, so please check back periodically. When you complete the application form to join our community and/or services by submitting thereon or each time you use WhatsApp Official Business Account, you agree to be bound by the statement in force at that time.
Some information provided as shown in WhatsApp Official Business Account are provided by third party content and/or service and/or product providers (the “Third Party Service/Product Providers”). This Personal Information Collection Statement does not cover Third Party Service/Product Providers, please refer to those Third Party Service/Product Providers’ Personal Information Collection Statement for use and collection of personal data.
Collection of Data
User may be asked to provide with personally-identifiable information such as name, contact number and email address. This is necessary to provide User the various services and activities offered on WhatsApp Official Business Account. You, as a User, are not obliged to supply the data, but if you do not, the services and activities will be unavailable. IP address of the computer used to visit our website may be recorded.
When users register for this WhatsApp Official Business Account, some preference questions will be asked from them. The information collected is to better prioritise the information to be made available to users through this WhatsApp Official Business Account according to their preferences. Such information may also be used for preparing general statistics on the usage of this WhatsApp Official Business Account.
If you are under the age of 18, you shall have your parent’s or guardian’s consent before you provide your personal data to us.
Purpose and Use of Data
Information collected is used for the followings:
providing the services and information relating to such services to you including any renewal or recurrent services thereof;
processing billing and payment;
monitoring use of the WhatsApp Official Business Account and website to help its further development;
compiling aggregate statistics about our users to analyse WhatsApp Official Business Account and website usage, for maintaining and developing the WhatsApp Official Business Accountand for improving our services;
collecting data for identity verification and record and maintaining contact lists for correspondence;
operating internal control, resolving disputes, troubleshooting problems and enforcing terms of use;
creating accounts for User who intends to register with the services offered on this WhatsApp Official Business Account and website and maintaining such accounts;
registering account for User who intends to join GO Sai Sha Community and maintenance of the account;
meeting any requirements to make disclosure under any applicable law;
any other purpose which an applicant or user may from time to time agree;
communicating with User in respect of matters related to or arising from the use of the services offered on this WhatsApp Official Business Account and website and/or by GO Sai Sha Community;
providing information related to GO Sai Sha Community including the products, facilities, services and other privileges, benefits and other advantages from time to time offered by the Group or Third Party Service Providers to User and rallying and arranging for the same to be provided (see also Use of Information in Direct Marketing) ;
evaluating and improving the facilities, services and/or products offered by GO Sai Sha Community and/or SHKP Malls;
facilitating communications between User and GO Sai Sha Community and encouraging feed-back from User on their needs and expectations of facilities, services and/or products offered by GO Sai Sha Community and/or SHKP Malls;
in order to determine the User’s eligibility to any products, facilities, services and other privileges, benefits and other advantages offered by GO Sai Sha Community and SHKP Malls and consider what may best suit User’s needs, comparing User’s personal information with all personal information concerning User previously provided to the Group;
Use of Information in Direct Marketing
Use of Information in Direct Marketing: We intend to use all information provided by you as a user including your name, contact details and all other information which may assist us to understand the goods and services which you might be interested in, for delivering the aforesaid information and conduct direct marketing via email, app push notifications, SMS, telephone calls, instant messaging app messages , such other means of communications that you may provide to us, or such other means of communication supported by your mobile phone or device, in connection with products, services, advice and subjects in relation to the followings: Hong Kong and worldwide properties including residential, offices, commercial and industrial buildings, shops, hotels, shopping malls and the events therein, theme park and observatory deck, property management, construction, insurance, financial services, telecommunication, information technology, transport infrastructure operations and management, port business, transport and logistics, waste management, educational, recruitment, reward/loyalty/privilege programmes, corporate social responsibility activities, charitable and non-profitable causes. We also intend to, and in this regard you consent to, transfer and provide the above mentioned information to the subsidiary and/or associated companies of the Group and the Third Party Service/ Product Providers through whom the Group’s and / or third party’s products, facilities, services, privileges, benefits or advantages are provided inside and outside Hong Kong for the said purpose. We may not so use or provide the said information unless we have received your consent. Your consent may be communicated to us without charge at the time when you provide such information through our website or by writing to our Data Protection Officer.
Transfer of Data
Users’ personal data will be kept confidential but we may transfer or disclose such personal data to our contractors under a duty of confidentiality to us who provide administrative, telecommunications, computer, data processing or other services to us in connection with management, operation and maintenance of the system with the purpose of personal data collection.
User information will not generally be disclosed or transferred to any other party in a form that would identify them except as follows:
If it is necessary to allow Third Party Service/Product Providers to offer and provide the third party services (“Third Party Services”) chosen by a user in this WhatsApp Official Business Account and for purposes directly relating thereto.
In the case of payment default or payment dispute, if it is necessary for GO Sai Sha Community to pass your personal data to the relevant third party including but not limited to debt collection agencies or our Group’s legal representatives, any Third Party Services/Products Providers or any third party involved in a corporate business transaction with our Group for the purpose of debt recovery or verifying the disputed amount.
If it is necessary to transfer your personal data to comply with any guideline or guidance of any local or foreign legal, regulatory, tax, government, law enforcement or other authorities.
We may also transfer/exchange/disclose your personal data to or with companies within the Group for internal statistical research and/or analysis.
As required or permitted by law.
These parties may have places of business outside Hong Kong, so information may be transferred out of Hong Kong. By subscribing to this WhatsApp Official Business Account or by logging-in, users agree to transfer information to these parties outside Hong Kong when needed. These parties have their own privacy policies and the Group has no control over their use of information, so the Group is not liable for their use of information.
Please also see our Privacy Policy Statement which sets out our general privacy policy and practices in respect of our collection, holding and use of your information.
Use of Cookies
We use cookies across our websites in order to improve their performance and enhance User’s online experience. Session cookies are used to enable User to move around the site and use essential functions on our websites, such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. We will not collect any personal data from User when the cookies are being used.
Access to data
You have the right to request access to and correction of your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our Data Protection Officer at thepoint-dpo@shkp.com or by post to 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong.
If there is any inconsistency or conflict between the English and Chinese version, the English version shall prevail.
We will share with you the latest information about SHKP Malls and GO Sai Sha Community which might interest you. Should you not wish to receive direct marketing material and/or information from GO Sai Sha Community, you may exercise your opt-out right by notifying us in writing to GO Sai Sha Community’s Data Protection Officer at its office situated at 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong, or by email to thepoint-dpo@shkp.com
Please be assured that even if you have chosen not to receive our direct marketing materials, we shall continue to honour your relationship and you will continue to enjoy the benefits conferred accordingly thereunder. You can still learn of our offers on our website or notices at the various venues under the Group.